This 3 part viral celebrity holiday campaign brings together music royalty to create social buzz around The Children's Place's beloved matching family PJs and holiday looks. Lead with nostalgia and family moments that show iconic boy band members as dads, Snoop Dogg as a grandpa, and the Queen of Christmas herself, Mariah, with a dress collaboration that sold out in 3 days. Make your holiday iconic...
Part 1: Boy Band
Part 2: Snoop Dogg
Part 3: Mariah Carey
