Collaborated with global superstars Mariah Carey, Snoop Dogg, and Boy Band Members in this nostalgic disruptive campaign that boosted brand awareness, delivering over 50B impressions and a 27% increase in new customer acquisition.
This 3 part viral celebrity holiday campaign brings together music royalty to create social buzz around The Children's Place's beloved matching family PJs and holiday looks. Lead with nostalgia and family moments that show iconic boy band members as dads, Snoop Dogg as a grandpa, and the Queen of Christmas herself, Mariah, with a dress collaboration that sold out in 3 days. Make your holiday iconic...
3 part Iconic Video Campaign
Social
Ecommerce
The Mariah Carey Dress collaboration that sold out in 3 days!
